Starting the flow with the most important terms first, expanding into additional ones, is a great way to quickly explain your app and elaborate for interested users. The background UI color changes from one to the next, and each screenshot has brief text at the bottom explaining the game further. Words found in the example gameplay help guide the user across the set- starting with basic gameplay in the first two positions, followed by two screenshots showing puzzle mode in-app gameplay, then wrapping up to show “HINTS”, additional game modes and several accolades the app has received. SpellTower+ currently uses seven of the available ten screenshots available to show a basic flow of the game, preceded by an App Preview of the gameplay. Will their screenshots spell success during and after their feature, or will they leave users searching for more? Screenshots Overview App Store Screenshots take up the majority of screen real estate in search results and on the product page- they must have an impact on users that compels them to download.įor this week’s App Store Spotlight, we look at SpellTower+, an app recently featured as the primary app in Apple’s “Indie Spotlight” list. Whether from a AAA publisher or an indie game studio, conversion optimization is key to acquiring users for any type of app from any source of traffic. App Store Screenshots are a critical component to an App Store Optimization strategy.
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